It turns out the Klashi, owned by Kellogs, is using genetically modified ingredients in its cereals, and hiding behind the “natural” label to food customers. The fact is that the word “natural” is unregulated and can mean anything that food producers want it to mean. There really needs to be some truth in advertising laws about this, and the public needs to get wise to the fact that the label “natural” on their food products is meaningless. Companies abuse the word “natural” all the time. Organic on the other hand, is a legally binding term. Look for organic and not natural.
Not only has Klashi adulterated its expensive “healthy” cereals, but when caught doing so, Kelloggs has engaged in a misinformation campaign to confuse the public.
There is a long history of corporate food producers introducing “healthy” products, to sell at a premium and get on the high margin health food bandwagon. The problem is that these products are rarely healthy, and are usually very unhealthy, despite the misleading labeling.
The conclusions that I draw from this are:
-Beware of corporate America trying to sell you “healthy food”. Most of the time there heart is not in it, but instead it represents an opportunity to sell the same garbage, but at a premium and in a fancy package.
-The word “natural” means nothing, and abuse of the normally understood meaning of the word is rampant in food labeling.
-Even so called “healthy” cereals are rarely healthy. Almost all cereals are highly processed, in which the nutritional properties of the grains are damaged by heat and pressure. Cereals have high glycemic indexes (diabetes in a box) due to the grains and sugar. They have a high GM content, and the milk (as is normally sold) is unhealthy too.
-Finally cereals are expensive, and represent a poor value.
-Beware of processed food, and cereals are highly processed.
Here is the article by Dr. Mercola.
By Dr. Mercola
A simple sign on a grocery store shelf has gone viral, causing a storm of outrage among consumers who feel they’ve been misled by cereal maker Kellogg’s claims about its Kashi cereals. A Rhode Island grocer posted a note on the shelf where Kashi was supposed to be, saying he’d learned it wasn’t 100 percent natural after all, and therefore wasn’t carrying it anymore.
It turns out the soy in Kashi cereals comes from genetically modified Roundup-ready soybeans, which have a gene inserted in them that allows the crop to withstand otherwise lethal doses of the weed killer.
USA Today reported that consumers felt duped into believing that Kashi was all-natural when it’s noti. Their complaints were initially brushed off by Kashi general Manager David DeSouza, who told USA Today that since the FDA doesn’t regulate the term “natural,” the cereal maker has done nothing wrong by defining “natural” as minimally-processed with no artificial flavors, colors, preservatives or sweeteners.
Were You Duped by Kashi’s Wholesome Brand Identity?
People generally tend to believe that the word “natural” refers to foods grown “in a natural way,” which really amounts to organic farming methods, or close to it; sans harsh chemicals, and most definitely not something that has been genetically engineered. Unfortunately, that’s not what the “natural” label represents at all. In fact, the “natural” label is unregulated, and companies can define it as they please.
But most food manufacturers are well aware of this general misperception of what the label means, and frequently misuse it to lure health conscious consumers into spending more. This is known as “green-washing” and it certainly applies in this case.
Adding insult to injury, the company appears to have made a poor attempt to save face by further misleading consumers about the accuracy of the information that led the Rhode Island grocer to not carry the Kashi brand anymore.
The Cornucopia Institute released a report, Cereal Crimes, back in November of last yearii, which details the presence of genetically engineered grains in a number of leading “natural” cereal brands, including Kellogg’s Kashi brand. Shockingly, many of the products tested were found to contain high amounts of genetically engineered grains—some, including Kashi, containing 100 percent genetically engineered grains!
The report also mentions a class action lawsuit filed against Kellogg/Kashi on August 31, 2011, “for allegedly misleading consumers with its “natural” claims. One Kashi® product in particular, GoLean® Shakes, is composed almost entirely of synthetic and unnaturally processed ingredients, according to the plaintiff.”
The report contrasts these findings with tests of certified organic cereal products, which by law are not allowed to contain any genetically engineered ingredients or synthetic pesticides. While some were found to be mildly contaminated with genetically engineered ingredients, overall, the report highlights the fact that the ONLY way to ensure you’re not buying a genetically engineered product is to buy a product bearing the USDA 100% Organic label.
When Greenwashing Attempts Finally Backfire…
Once the grocer’s sign went viral and angry consumers began overloading the Kashi telephone lines, the company switched to a recorded message stating they were temporarily unable to accept calls. Then, according to an April 26 report by Cornucopia Instituteiii:
“When the company again began accepting calls, a Kashi consumer affairs employee, Rick Duran, told a Cornucopia staff member that “no actual testing” of their cereal products had been performed. This mimicked the analysis also offered in a response by the company in an online video posted that same afternoon on the Kashi Facebook page. The video spokesperson called Cornucopia’s information “scientifically inaccurate and misleading because it was not based on actual testing of Kashi products.”
“This characterization of our work by Kashi is blatantly false,” said Will Fantle, Cornucopia’s Research Director. “We purchased a readily available box of Kashi’s GoLean® cereal from a Whole Foods store. We then sent a sample to an accredited national lab for testing, finding that the soy in the natural cereal was 100% GMO.”
The Kashi video also suggested, disingenuously, that any genetically engineered contamination in their food was from incidental sources rather than crops intentionally grown from GMO seed. While acknowledging that over 80% of the soybeans grown in North America are GMO, they explain that, “practices in agricultural storage, handling, and shipping, have lead to an environment where GMOs are not sufficiently controlled.”
“This is classic public relations spin and crisis communications work, where corporations use misinformation to try to cover their tracks,” said Rebekah Wilce, of the Center for Media and Democracy/PRWatch, which helps expose corporate PR tactics…”
Three days later, the USA Today reportediv:
“… Kellogg got itself into trouble by “not being entirely transparent,” says Roger Nyhus, president of Nyhus Communications in Seattle. He sees a trend among some companies “of fudging language to allay consumer concerns and jump on the green bandwagon, and I think it’s starting to backfire.” … Kashi’s DeSouza says that by 2015, all new Kashi products will “contain at least 70 percent USDA organic certified ingredients.”
So, in a matter of days, Kashi ended up backpedaling as their initial attempt to discredit the Cornucopia Institute’s test results backfired, and now the company has agreed to ensure their products will, within the next three years, contain at least 70 percent certified organic ingredients. While this is probably not going to be enough for most health conscious consumers, Kashi’s pledge is at least a good demonstration of the power of consumer education, and that consumers ultimately have the power to influence even the largest of food companies. After all, they can only sell what you’re willing to buy!
“Natural” Label is Frequently Misused to Lure Health Conscious Consumers
The misuse of the term “natural” by companies who simply pay lip service to sustainability and the organic movement undermines companies that are truly sincere in their efforts to bring you eco-friendly, unadulterated, safe foods.
And companies like Kashi cannot rightfully claim ignorance about the impact the word “natural” has—marketing firm polls have shown that more people respond favorably to the “all-natural” label than the organic label! It’s a powerful word that conjures up wholesomeness in most people’s minds. Marketing terms such as “natural” are certainly not chosen willy-nilly. No, they’re selected based on what works and what sells. As illustrated by this market research summary by The Hartman Groupv:
“Consumer understanding and shopping behavior of organic and natural foods and beverages continues to change and evolve. Today’s consumers are confused, yet continue to be engaged by the vast array of products, messages, symbols and labels they encounter when making decisions about what to eat or drink and where they shop.
… This study will identify the hierarchy among these attributes and point out differences by product category as well as deeper distinctions between “organic” and “natural” themselves. It will enable companies to go beyond the clutter of product call-outs to have a singular focus on what matters most to consumers thereby increasing brand loyalty and likelihood of purchase”
According to a 2010 Hartman Group poll, more than 60 percent of consumers erroneously believe that the “natural” label implies or suggests the absence of genetically engineered ingredients, so Kashi’s statement that there’s nothing wrong with using genetically engineered ingredients in their “natural” products is rather weak. Food companies know this misconception exists, and they actively prey on consumers’ assumptions. Fortunately, the Cornucopia Institute’s report has awakened many to this sad truth. As one now-former Kashi consumer stated on the company’s Facebook page:
“Yours is the only brand cereal I have bought for years. Not anymore! You are despicable. Everything you supposedly stand for is a lie.”
The Difference Between Natural and Organic
It’s important to understand that the “natural” label is not regulated and does not provide a guarantee of being free of genetically engineered ingredients or synthetic pesticides and additives. Currently, the ONLY label that can protect you against genetically engineered ingredients and other unsavory additives is the USDA 100% Organic label.
The USDA’s National Organic Program (NOP) took effect October 21, 2002, and regulates the standards for any farm, wild crop harvesting, or handling operation that wants to sell an agricultural product as organically produced. The labeling requirements of the NOP apply to raw, fresh products and processed products that contain organic agricultural ingredientsvi. In order to qualify as organic, a product must be grown and processed using organic farming methods that recycle resources and promote biodiversity.
Crops must be grown without synthetic pesticides, bioengineered genes, petroleum-based fertilizers, or sewage sludge-based fertilizersvii. Organic livestock must have access to the outdoors and cannot be given antibiotics or growth hormones.
- Products labeled “USDA 100% organic” must contain only organically produced materials
- Products labeled simply “USDA organic” must contain at least 95 percent organic ingredients, whereas
- The label “made with organic ingredients” can contain anywhere between 70 to 95 percent organic ingredients
Organic products cannot be irradiated, are not allowed to contain preservatives or flavor enhancing chemicals, nor can they contain traces of heavy metals or other contaminants in excess of tolerances set by the FDAviii. Additionally, the pesticide residue level cannot be higher than 5 percent of the maximum EPA pesticide toleranceix. For the complete National List of Allowed and Prohibited Substances under the USDA organic label, see this linkx. To learn more about organic foods and the findings detailed in the Cereal Crimes report, please listen to my interview with Mark Kastel of the Cornucopia Institute…
Here are some comments to the article that I like:
KASHI CEREAL IS GARBAGE
„Kashi is just more over-processed refined carbs masquerading as a real-meal. If you’re in a “21st Century” hurry and double down feeding it to your small children, you might be able to induce Type-2 Adult-onset Diabetes before they are actually adults“ Excerpted from: www.rense.com/…/kasj.htm You can make your own conclusion by reading Mercola´s article and this additional information.
Koli, I love the part of the article you posted that explains how grains contain trypsin inhibitors to block the breakdown of protein. For many years I would tell this to bodybuilders who where consuming lots of grains. Not just grains but legumes, nuts and seeds. This is why I use raw nuts and seeds very sparingly with long breaks and rotation. In ancient (pre-agricultural) times there was only a small portion of the year where they were available as when plants bear the seeds/nuts.
Although storable I imagine they ran out quick. For soaking nuts and seeds it takes a minimum of 36 hours to even start the breakdown of trypsin inhibitors. Fermenting them works as well. I don’t deactivate them with soaking/ fermenting often because I don’t have to. Meat veggies and fruit are readily available to me as it may not have been for people who needed to use raw, soaked/fermented nuts and seeds for extra nutrition/calories when other food sources were scarce, especially during early agricultural times. Even the more modern hunter gather tribes need to resort to supplementing their diet with nut and seed processing due to the land being less plenty at times.
Soaking and fermenting is a great use of Mother Nature technology during times when more nutritious food was not available. There are positive aspects to some nuts and seeds that are raw and soaked/fermented but similar actions to those nutrients are obtained from plants, fruit and meat such as getting plant based fat from avocado and olives. This is how I see it for my personal view and may not be suitable for all. It has done me well.
@Extremehands: You are correct. There many reasons why cereals shuld be excluded from human nutrition including gluten, lectins, ages, exorfins etc. However, perhaps the most negative aspect of cereals is that they are the main source of carbohydrates (CHOs) in modern western nutrition due to persistence of the irrational stupid USDA Food Pyramid, which I´v recently named RODENT PYRAMIDE.
I´d like to emphasize that over the last years, evidence has accumulated suggesting that by systematically reducing the amount of dietary carbohydrates (CHOs) one could suppress, or at least delay, the emergence of CANCER, and that proliferation of already existing tumor cells could be slowed down. I advice everyone to feel strongly about his health to read below cited article on this subject: www.nutritionandmetabolism.com/…/75
Spot on KK! In the words of the late Dr. Carlton Fredericks, a consulting nutritionist of more than fifty years, “If it comes in a box, open the box, pour the contents into the garbage can and eat the box. There is more nutrition in the box than in its contents.” That 40-year-old advice still applies after all these years. Follow Dr Mercola’s advice and just have a few organic eggs for breakfast – if you like eggs for breakfast as I do.
@John.3.16 – thank you very much for nice illustration and mentioning dr. Mercola´s advice. By the way, I don´nt eat any cereals, I eat four organic eggs daily (always after workout) and in my age 64 all my glycid and lipid metabolic parameters are excellent and my BP is 110/70 torr and resting PR is 50/min.